Social Media Case Study

The brief

Equidor Leisure (previously known as East Coast Leisure) is an equine and caravan business based in Basildon, Essex. Equidor approached us after closing their shop for renovations. While their shop floor was closed they wanted to increase Facebook page likes and push online shop sales but weren't sure where to start.

How did we deliver?

Before fully taking over Equidor’s social media platforms, their pages were audited for possible improvements. These improvements included some quick-wins like adding relevant information to the ‘about’ Facebook section, alongside opening times for customers to view.

An in-house meeting was held with the Equidor team to discuss what was needed from their social media platforms, so we could create a full social media strategy relevant to their goal. It was decided at that point that Instagram posts would be a good idea, due to Equidor’s target market being mainly female, from the ages 18-65. As Instagram is predominantly used by a younger audience this would fit their target audience nicely.

We visited Equidor to take professional photos of the shop and products to use in social media posts. These would then be used as marketing materials to push product sales on the company’s website. Videos were also created of the refurbished shop floor, which had just reopened, so customers could get an exclusive look at the new space.

New ideas were brainstormed with the aim of increasing page likes organically with little to no advertising. This consisted of giveaways, competitions, and engaging video-based content. Once approved by the Equidor team, original posts were designed and scheduled according to this new social media strategy. One competition we ran for Equidor was ‘win a photoshoot with your horse’ which went down a storm with customers. The page gained a lot of interest during this competition and our photographers delivered the photoshoot for the winner. We also created a branded Facebook banner using images of customers with Equidor products that were submitted for a second competition.

We prepared monthly insight reports so the team could track the progress of each of their social media pages. This included insight into page likes per month, post reach, page visits, actions taken on the page and referral sources. With regular, consistent posts, Equidor’s Facebook page likes increased by 914 in 6 months.

Other case studies

Video Banner


Cohaesus, a multi-location based digital agency, approached Digital Pie when they were looking to create a website banner for their site.


Jade + Joe's Wedding

Jade and Joe enquired in August 2017, for us to film their wedding in May 2018. They had a rough idea of the videos they wanted, including speech videos and a 15-minute highlight to capture the big day.

Docs & Short Films

Naked Frank Theatre

Naked Frank Theatres approached us when they wanted to film a short documentary on an ‘In the making of’ style video for their upcoming production ‘The Angel of December’.


Apocalypse Events

Ultimate Recreation is an events company specializing in activities such as lazer tag, airsoft and escape rooms. Ultimate Recreation wanted an event video highlight for their social media.


Equidor Leisure

We suggested a competition for their Facebook page to gain interaction and engagement, to win a photoshoot with their horse, in which we would photograph and edit.


Tube Tech

For over 30 years, Tube Tech International have been a world leader in heat transfer cleaning and inspection services.


London Borough Barking & Dagenham

London Borough of Barking and Dagenham Council wanted an explainer style video for an event, to showcase what they had achieved for the area.


Caffe Rizzoli

Caffe Rizzoli is a prosecco bar and Caffe that draws from Italian culture and heritage, together with style and sophistication.

Social Media

Equidor Leisure

Equidor Leisure is an equine and caravan business who wanted to increase Facebook page likes and push online shop sales but weren't sure where to start.


Dr Leah Cosmetic Skin Clinic

Founded and co-owned by The Apprentice winner Dr Leah Totton and Lord Alan Sugar, Dr Leah Cosmetic Skin Clinics strive to be the UK’s most innovative and trusted cosmetic clinics.

Music Video

Function Republic

Function Republic are a band who perform at weddings, events and private functions that needed an online presence in order to increase their bookings,


Ultimate Warrior Challenge

Ultimate Warrior Challenge is one of Europe’s leading MMA shows, and has grown steadily, delivering some of the most exciting MMA fights Europe has seen.


Springer Nature

Springer Nature approached Digital Pie after finding out they would be staging an award presentation event at a London school, as well as the Estee Lauder Corporation offices in London.



L’Occitane are an international best-selling retailer of body, face, fragrance and home products and they were looking to showcase their latest product, the Overnight Reset Serum.


Gilbert & Rose

Gilbert & Rose are property marketing specialists working exclusively in the South East Essex area.