Our Graphic Designer started work on designing storyboards for the video,
so we could plan out footage and animate slides according to the script.
The story board included the colour palette, fonts and imagery for the video.
It was important to get the look and feel of the explainer video right before we started animation as it is easier to make changes and more time efficient.
Once signed off by all departments within the council, we could pass on the video to our video team to start animating.
When editing the sequence together, the video was a mix of our own footage,
Barking and Dagenham Council’s footage, as well as animated infographics.
We had to choose a song which was firstly long enough for the video,
as well as an upbeat tune so we could time the animations to music –
music which was too slow would be less engaging and hard to time the music in this circumstance.
After animation was complete, a last lot of feedback was received from all members of the Barking and Dagenham Council.
There were a few small changes such as late minute stat updates, apart from that the video was now ready for the event.
The video was delivered in all of the correct formats needed by the council for presentation.